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bet365 Online Sports Betting Horse Betting Area

From humble beginnings in a portakbin in Stoke back in 2000, bet365 have grown rapidly to become one of the biggest and best names on the market for online betting.

One of the best things bet365 offer is ongoing promotions to their existing punters as well as possibly the market leading introductory offer for new players, fair odds and instant payouts.

Fast deposits, many bonuses, a strong live betting choice, the ability to edit bets and plenty of offers especially for horse racing bettors have made bet365 the main choice for punters and has allowed the firm to successfully challenge such established names as Ladbrokes and William Hill with ease.

Table of Contents


bet365 Sign Up Offer

As mentioned above, bet365 offer what we consider to be the best sign up offer in the business.  New customers can claim up to £100 in bet credits as a 100% matched bonus at anything from £5 to £100.

Naturally the offer is open only to brand new customers and you’ll have to make your qualifying deposit within 30 days of registering.  This is a straight 100% matched deposit, so if you make your first account payment of £25 then that is the amount of bet credits you’ll get, but you can claim anything up to £100 which is fantastic.

To release the bet credits you’ll need to place a qualifying bet within 30 days of claiming the offer, this constitutes a bet at odds of 1/5 (1.20) or bigger and fully cashed out bets cannot count.  Only winnings taken from your free bet credits will be returned, not the stake, and this then comes with a rollover requirement.

The bonus can be used on horse racing or indeed any other sport as long as the qualifying bet conditions are met and overall, given the potential amount you can claim, this bonus rates as far as we’re concerned as the best anywhere on the market for new customers and one not to be missed.


bet365 Ongoing Promotions

Rather than forcing them onto you, you can take a look at any ongoing promotions by clicking on ‘services’ at the top right of the bet365 homepage and then hitting ‘promotions’.

The options are endless and so can be filtered according to what sports you wish to bet on.  Horse racing promos include the bet365 Price Promise whereby the firm promises to be best price on all live TV races, meaning you cannot lose in terms of the basic odds.

If you back a live TV winner or a feature race winner at 4/1 or bigger, you’ll be given a free bet next time too.  The firm also partake in the now familiar best odds guaranteed scheme meaning if you take the price on your selection and if the SP is bigger, you’ll be paid out at the bigger odds.

Tennis accumulator bonuses, Euro Soccer Bonuses and many more things are offered up regularly so keep an eye out on their promos page to see what takes your fancy!

Price Promise

The brand compares and update the prices on order to insure that races shown live on ITV Racing are with the best price.

10Bet American Sports Acca Insurance

Best Odds Guaranteed

The best odds on horse and greyhound racing – including payouts at bigger odds if found. Applies to races shown live on ITV Racing.

10Bet Mobile Reload Bonus

Racing Value

Features on bet365 like: Early Prices On Every Race, Enhanced Win, Enhanced Place Terms, Showcasts Exclusive, Double Result Offer, No More 5p Rule 4 Deductions, Non-Runner No Bet. Read T&C on site for more details.

10Bet Pulse Bet Insurance

Each Way Extra

Each Way Horse Racing betting can be made with increased or decreased race placements – only applies to specific races.

10Bet Mobile Faller Insurance

Live Horse Racing

bet365 allows bettors to watch any race in UK and Ireland – requires at least $1 win or $0.50 Each-Way bet.

10Bet Live Free Bet Club

Racing Archive

Free races replays from UK and Irish races.


bet365 Horse Betting Features

All of bet365’s sports are listed on the left side of their page but if horse racing is your thing, simply click to add a star next to it and it will always appear at the top of your betting page as a favourite.

At the top, in the middle the next three live races to go off are offered up which includes races being run abroad in places like South Africa, Australia, USA, Canada and others.  These markets, along with many other international races and virtual events, are on offer every day alongside every UK and Irish race.

You can bet on the Totepool in the domestic races which encompasses the Jackpot, Placepot and Quadpot while placing a bet of 50p or more entitles you to watch all races live via bet365’s high quality streaming service.  Pictures are taken directly from AtTheRaces or RacingUK and so excellent commentary and tips come along with this.

Upon clicking into any of the day’s races you will see the full line-up, colours, jockeys, trainers and various current odds including the normal price plus often an option to take a slightly shorter price but increase the places for each-way betting.  For example, you could take 11/1 for your horse when there are 2 places available, but you may be given the chance to accept 10/1 while taking an extra place meaning your horse only has to finish in the first three which is an excellent promo.

The forecast and tricast options will show below the race card given more quick options to have a bet, but if any other specials are available they will be easily found at the top of the page.

One neat trick is the function which allows you to deposit and bet at the same time.  Say you have forgotten to load your account and you click on a horse in order to back it, the message will appear to allow you to deposit the required funds (simply by entering the security number from your chosen card) and place the bet at the same time.  This is all done in a matter of seconds and your bet is placed successfully making it a real time-saver.

As mentioned above there are plenty of offers for horse racing punters, not the least of which is the fact that as well as best odds guaranteed you can be assured that if your race is live on TV you are aware without checking that you are getting the best odds available anywhere on the market meaning bet365 have achieved the most important yet simplest thing – offering punters good value for money.

Other Betting Markets

bet365 have got one of the other key principles right too in that they offer plenty of betting markets to keep you interested.  You’d be hard pressed to not find your chosen sport in their list, the firm offer markets on American football, Aussie rules, baseball, basketball, boxing/MMA, cricket, cycling, darts, football, golf, greyhounds, rugby, snooker, tennis and many more!

It’s not all about quantity at bet365 though as their skilled traders have done a great job at keeping all of their sports betting markets competitive.  Prices are fair, are updated constantly and in a lot of cases promotions are offered alongside the major markets.

Always keep an eye on the promotions page before clicking through to place your sports bet as it is possible you can boost your winnings or even insure your accumulators.  Live streaming is offered on tennis and various other sports as well as football and horse racing so watch out for this option too.

Security and Safety

Given the size of the firm now it’s perhaps no surprise that having reviewed their procedures fully, we found that bet365 is very safe and secure.  They are fully licensed and regulated by the UK Gambling Commission and as such they are bound by their ever more stringent rules and regulations.

The UK Gambling Commission will only hand out online betting licenses to firms which have been proven to deliver a safe, secure and fair betting experience.  Furthermore, bet365 have signed themselves up to other outside organisations such as GamCare, GambleAware, ESSA Sports Betting Integrity and the Independent Betting Adjudication Service, all of which held to ensure the brand is reputable and keeps things fair for the punter.

All of your personal and banking details, including your cash deposits, are kept safe thanks to their certificate authority, Thawte, ensuring bet365 has a foolproof SSL encryption security.

Mobile Betting Options & Apps

The bet365 horse racing app is one of the jewels in the crown of this firm.  Operating every bit as efficiently as the main site, the app allows the same quick deposits, promotions, live streaming and fair pricing as the main site so for betting on the move you could do a lot worse.

The app is available for all smartphones and tablets, whether they are on iOS or Android, however it is not essential as their mobile site is just as efficient and does not require a download.

All the usual features are on the mobile site as well as the app and while the screen is naturally smaller, options are easy to find via the dropdown at the top left of the screen.

The same slick-looking dark green and grey colour scheme accompanies the mobile site and app making the aesthetics quite pleasing, but the major point is they work superbly, don’t let you down and allow for quick and easy betting on the move.

Banking Options

As one of the major worldwide betting firms we expected that we would find no shortage of banking options and this is indeed the case.  bet365 horse racing offers, fixed odds bets and Totepool bets can all be funded by a variety of methods.  All deposits are free of charges, here’s the full list: 

Method Deposit Time Min Deposit Max Deposit Withdrawal Time Min Withdrawal Max Withdrawal
Visa/Maestro debit cards Instant £5 £20,000 1-5 days £5 £20,000
Visa/MasterCard credit cards Instant £5 £20,000 1-5 days £5 £20,000
Apple Pay Instant £5 £5,000 N/A N/A N/A
PayPal Instant £10 £5,500 24 hours £10 £5,500
GPay Instant £5 £5,000 N/A N/A N/A
PaysafeCard Instant £5 £770 24 hours £5 £200
Skrill Instant £5 £25,000 24 hours £5 £25,000
Neteller Instant £10 £37,500 12 hours £10 £37,500
Entropay Instant £10 £20,000 24 hours £10 £99,999
FastBank Transfer 1-3 days £5 £100,000 N/A N/A N/A
Bank Wire 2-10 days £100 £100,000 2-10 days £25 £100,000
Cheque 5-28 days £100 £50,000 5-28 days £100 £50,000

Customer Support

The ‘contact us’ page at bet365 show how comprehensive their service is and, along with Ladbrokes, offers one of the best services for people to get in touch on the whole market.

Emails can be sent from the web page or even from your account within the app and replies come within a day from one of the firm’s well informed staff members.

You can call bet365 free of charge on 08000 288 365 or 0800 7810 365 to receive a more immediate answer to your query and once again you’ll find staff knowledgeable and polite.

The feather in the customer service cap at this firm though is the live chat option.  This can be accessed via your account or via the contact us page and means more often than not an immediate reply from the team.  This is always the option we’d recommend as its quick and should be used before accepting an offer, just to iron out any problems you may have before committing.

bet365 Company Details

The firm was founded in 2000 by Denise Coates, daughter of Peter Coates who is known as the owner of Stoke City Football Club, one of the major beneficiaries of sponsorship from bet365.

The business was started by borrowing £15 million from the banks but by 2012 not only had all debts long since been paid, the company was in a position to show revenues of well over £600 million, profits of over £115 million and a tax contribution to the UK government alone of over £130 million.

Their overall revenue in 2017 was £2.3 billion and they now employ more than 4,300 people.  Like many other well established British firms, bet365 are looking to increase their business in the United States now that more and more states are formerly legalising sports betting.

Feature Availability
Live Streaming
Live Betting
iOS App
Android App
Cash Out
Racing Promos

  bet365 Bottom Line

There are hardly any negatives to speak of with bet365 and as such we highly recommend this brand for sports betting purposes, especially horse racing.

Deposits are instant and in most cases withdrawls are finalised within a day or two meaning they don’t have the unfortunate reputation of holding onto your money when you’re a winner!

The live streaming service is clear, high quality and comprehensive while the bonus structure is the best we’ve seen on the market both in terms of percentage (100% of your bonus) and cash (up to £100).

Min odds, bet and payment method exclusions apply. Returns exclude Bet Credit stake. T&Cs, time limits and exclusions apply.