Betfred, formerly known by the full name of its owner Fred Done, is one of Britain’s traditional high street bookmakers having been established since 1967 on the high street.

These days Betfred is one of gambling’s internet powers however with a turnover in excess of £3.5billion, gained having received the trust of punters especially within the horse racing arena given its presence at the track with over 50 on-course outlets.

Betfred’s live chat function is always available and is a great way to get in touch to discuss any matters you want to address, while the app and mobile sites are solid and odds generally fair.  Here we’ll take a deeper look at what this brand has to offer.

Betfred Sign Up Offer

Betfred’s opening offer is a pretty standard affair in the current climate; bet £10 get £30 in free bets.  Naturally the offer is open to new internet customers only and concerns those depositing by credit or debit card with eWallets not included for now.

The amounts offered are nothing to write home about and a further slight down point is that your qualifying bet needs to be at even-money (1/1 2.0) or bigger, giving you a much lesser chance of a winner on your first wager than when betting with other firms at a minimum 1/2 (1.50).

That said, if you win your opening bet you’ll be in the money and if you don’t you will still qualify for your £30 in free bets.   Your first bet will need to be placed and settled within 60 days of opening your account and your £30 in free bets will be in your account within 10 hours of the bet being settled.

The terms are pretty standard in that your £10 bet cannot be split into 2 x £5 and that regardless of the size of your first wager, so long as it is £10 or over, £30 is the maximum free bet you’ll receive.

Betfred Ongoing Promotions

Betfred’s ‘promotions’ page is a fair one encompassing sports, casino, poker, lotto and more.  Current sports promos include just a couple of the most popular horse racing offers such as best odds guaranteed and extra places.

Best odds guaranteed basically means that if you take a price on a horse and the SP turns out to be bigger, you get paid out at the biggest price.  This is offered pretty much across the board these days and doesn’t help Betfred stand out particularly, while the extra place deal puts them in the same boat.

The current trend for football offers means punters in this niche are a little better catered for with double delight, hat-trick heaven and acca insurance.  The latter is a fair deal; bets must be placed at 1/3 (1.33) or bigger and if one team lets you down in a 5+ team accumulator you receive a free bet.

Promotions are live for all kinds of sports and change very regularly, so be sure once you join to login at least once a week and check them out, taking note of any promo codes you’ll need.

Security

Betfred does its bit to ensure, like a major bookmaker should, that your financial and personal data is kept safe from potential scammers.

The firm reviews security protocols on a regular basis and uses Trustwave encryption to ensure all information is ciphered to avoid any attacks.  Betfred is also a full member of IBAS, the Internet Betting Adjudication Service, meaning any disputes are handled independently.

They have been dragged into the media for the wrong reasons though, refusing to pay out a £1.7million bet on the basis that it was made via a computer glitch rather than deliberately by the punter, something which does not endear this firm to new players.

We expected to find nothing to worry about in terms of the security of this site, and that’s exactly what the case is.

Betfred Horse Betting Features

Unusually for a firm which made its money primarily within the horse racing market, you’ll need to click on ‘sports’ and use the menu on the left side of the screen as there is no quick link to the racing prices.

Once there you’ll find a further menu listing to the day’s race meetings and price boosts, but unusually no quick link to the totepool which is owned by Betfred.  Likewise you need to use this menu to click into each individual race track line-up as the overall makeup of the racing day does not appear in the main body of the screen; this remains reserved for whatever line in-play sports are taking place which is not ideal.

The appearance of the horse racing markets on the Betfred site is not the best we’ve seen.  Within each race we see a rather poor font listing the runners only, no extra info such as jockeys and form etc, with the choice of win/each-way and forecast/tricast markets.

Placing a bet in any horse racing market does mean you can watch races from Britain and Ireland live via online streaming which is a positive thing, these pictures are excellent quality too with the feed coming directly from Racing TV and Sky Sports Racing including commentary.

Despite the presence of ‘best odds guaranteed’, we should be able to see an SP option but this is not there.  You will need to click on the price of your chosen horse regardless as there is no obvious SP option until your bet slip appears.

As each screen is very plain and basic, to access different markets within a race there is a second link on the left of the screen, i.e. ‘1.15 Sedgefield’ and separately ‘1.15 Sedgefield Extra Markets’.  Upon clicking into this you’ll find insurance bets and match bets.

There is once again no link for the totepool, i.e. the placepot and quadpot which is highly unusual since Betfred owns this, though we appreciate they run from a separate website and perhaps Betfred wishes traffic to go directly there.

The layout of the horse racing section of the website then is pretty weak, boring in appearance and way below the market leaders but the important thing is pricing and in this regard Betfred appear at least fair.

While rarely being top price on a horse in the win market, they are usually at least in line with the majority of bookmakers meaning they are not picking your pocket.

Other Betting Markets

The longlist of sports available to bet on is in line with what we’d expect from such a big firm, markets made up on a daily basis for:

American football, basketball, boxing, cricket, cycling, darts, eSports, Gaelic football, football, golf, greyhounds, handball, hurling, ice hockey, motor sports, pool, rugby, snooker, tennis, UFC plus events such as TV specials and politics.

Once more odds appear fair across the board without being extraordinary with tennis and football being easily the best supported and most popular sports to bet on away from horse racing.

Live streaming is available on some events, mostly tennis which is a major part of the live in-play betting line-up, with up-to-date odds changing all the time and promotions to go along with it such as price boosts and of course cash-out is always available meaning you can lock in a profit or at least cut some of your losses live.

Mobile Betting Options & Apps

Betfred give you the option of placing your bets online via a mobile website, or a downloadable app.  Both platforms can be used on any iOS or Android device, whether smartphone or tablet, and both mirror the colour scheme and contents of the main website.

The broad selection of sports betting markets remains available at a tap, with promotions, in-play events and live streaming all available on the go.

The A-Z list of available sports is one tap away from the main page while promotions are also offered, though not specifically for mobile customers.

Both the app and mobile site work very quickly, they are intuitive and given that the main page is a little plain the overall Betfred experience is actually made much better by using your mobile device as opposed to a desktop computer.

Still though there seems something missing.  We’d love to see all the totepool markets made easy to bet on via the app as well as some better, more unique horse racing promotions for those betting on the go but overall this seems a solid enough effort.

Banking Options

As one of the traditional and now major worldwide betting firms we expected that we would find a good range of banking options and this is indeed the case.  Betfred horse racing offers, fixed odds bets and promos bets can all be funded by a variety of methods.  All deposits are free of charges, here’s the full list:

Method Deposit Time Min Deposit Max Deposit Withdrawal Time Min Withdrawal Max Withdrawal
Visa/Maestro debit cards Instant £5 £20,000 1-3 days £5 £20,000
Visa/MasterCard credit cards Instant £5 £20,000 1-3 days £5 £20,000
Neteller Instant £5 £15,000 Within 24 hours £5 £15,000
Skrill Instant £5 £8,000 Within 24 hours £5 £8,000
PayPal Instant £5 £15,000 Within 24 hours £5 £5,000
PaySafe Card Instant £5 £250 N/A N/A N/A

All options are free of any charges and sit fairly well in line with all of Betfred’s major online competitors.

Customer Support

Let’s start with the major positive here; Betfred does have a live chat function which we would always advise that you use as this is instant.  It’s the quickest and easiest way to get in touch with the firm and to get answers in writing and better still, the live chat function is always available on the homepage of the main site.

If you prefer, you can call Betfred completely free on 0800 032 0878 and via this option you will find calls answered quickly and efficiently by well-informed and polite staff.  While in many ways this is the least we should be able to expect, giving great customer service like this is not a given within the industry so we have major ticks in the plus column on this one.

support@betfred.com is their email support and this too is always manned by informative staff members.  Emails will typically be answered within a day but with customer service people working 24 hours a day, 7 days a week the telephone and online live chat options are better.

Betfred Company Details

Fred Done bookmakers started life with just the one shop in Salford way back in 1967.  After a period of slow but steady growth while competing with the likes of Ladbrokes and William Hill, they bought a fellow bookmaking chain in 1997 to begin a period of real expansion and by the year 2000 they had over 200 shops, though none in and around London until around 2002.

Although their marketing is not nearly as controversial and risqué as the likes of Paddy Power, Fred Done as it was hit the headlines when agreeing to pay out early to all customers who’d backed Manchester United to win the Premier League, only to have to pay out twice when Arsenal ended up winning it by one point.

This in the long run helped their cause and after rebranding to become Betfred and buying the Tote, essentially making it privately owned for the first time, the firm reached 2017 with 1650 high street shops as well as its burgeoning internet betting arm.

Although further competition is coming to its totepool operation and the website could genuinely do with being modernised, Betfred still offers solid odds and no nonsense promotions to primarily horse racing punters and remains a viable proposition to such players.

Betfred Bottom Line

Betfred’s website should probably be pimped a little bit with better font, colours and offers shown up within the horse racing section.

Odds are fair, the mobile and app options are solid as is the banking facility while the real feather in the cap for Betfred is their customer service which is quick, efficient, polite, friendly and informative.  The live chat especially is what we love.