ComeOn! Is very much part of the growing batch of new bookmakers on the market offering horse racing betting alongside sports wagering in the UK market and beyond.
Having only been around since 2010, they are very much finding their way in the industry but have made great strides thus far having taken out an initial license in Malta, as so many online layers do.
As a purely internet-based entity, they have forged a reputation within the online poker and casino niches but their sportsbook, including a horse racing section, is growing and offers casual punters enough to at least get them interested.
Comeon! Sign Up Offer
The current welcome offer delved out by ComeOn! is set pretty low as a £10 free bet, although in all fairness this is to be expected given that the firm has a very low market share in the UK and unfortunately it is never viable to simply throw money at new players to gain custom.
While the amount offered doesn’t overly inspire us at £10, there is at least nothing scary in the terms and conditions of the welcome offer with the main points to remember being these:
- Naturally, the deal is for new UK customers only.
- The deal is not offered automatically, so be sure to opt-in upon registering with ComeOn!
- A £10 minimum deposit and £10 minimum bet is needed to trigger the offer, which is fine, though the bet must be placed at odds of no less than 4/5 (1.80) which is slightly high compared with the major players. This must also be placed within 14 days of opening your account. You should also keep in mind that each-way bets do not count towards the offer.
- After making a qualifying bet, your free bet token is handed out within 24 hours.
Overall, while the bonus amount is small it is at least very easy to register for and use, so it’s a no-brainer to opt-in to this upon registration, another process that is very quick and easy at ComeOn!
Comeon! Ongoing Promotions
The first thing to note within the ComeOn! promotions page is that they encourage you to check back with them regularly, supposedly because they will update their offers which is definitely something we like.
As well as the aforementioned welcome offer of bet £10, get £10, ComeOn! are also currently offering 20 free spins at their casino if that happens to be your thing as well as promoting the Summer Cash Splash as part of their Daily rewards initiative. This involves members picking a virtual bank vault to see what’s inside.
There are prizes, freebies and bonuses occasionally offered but these often take on the look of a rather flashy, casino-style deal which doesn’t always draw in horse racing and sports punters.
They do offer odds boosts on various sports however which is much more up our street, but frankly a much more sports and racing oriented promotion would be a welcome addition, such as acca insurance, extra places and the like.
While we concentrate a lot on what punters can get out of a bookmaker in terms of odds and promotions etc, and these remain important, we also need to check that an online bookie is safe and secure, especially when it’s one we know little about which is the case with ComeOn!
The company themselves stating they are safer than a lot of banks is a very bold claim, and it’s not a view we share as other than actual financial institutions nothing can be guaranteed totally. That said, having been handed a license by the UK Gambling Commission they of course have to follow certain protocols and they’ve done that successfully.
Punters’ info, personal and financial, is protected via ComeOn!’s SSL technology which appears to at the very least comply with all minimum industry standards making them able to guarantee deposits and withdrawals, the very least expected by players.
Comeon! Horse Betting Features
The horse racing section of ComeOn!’s platform features links for both UK & Ireland as well as international horse racing, an area generally just covering major races such as the Prix de l’Arc de Triomphe, the Melbourne Cup and the like.
To get this bit out of the way early given it’s not a high priority, we’d like to see a proper international section developed as more and more punters are betting on American and French racing in particular given its excellent coverage on Sky Sports Racing.
The domestic racing section features a layout very familiar to us; you can bet easily on the ‘next 3 races’ to go off as these always appear at the top of the screen, while below shows a full layout of the day’s action in the UK and Ireland.
You can choose races from sections marked ‘today’, ‘tomorrow’ or ‘future’ with the latter featuring a fair list of major ante-post races.
Upon clicking through to any individual racecard you’ll get all the basic info you need; runners & riders, the draw, weight & age and latest odds but unfortunately that’s where it stops.
Hopefully in future the firm can add more information here, perhaps following the lead of the major players who often show a precis of the action with words from Timeform or the Racing Post, as well as adding a selection from those platforms.
The normal win, each-way and multiple options are of course available and in terms of the fundamentals they are right in the middle ground; their odds on domestic races being perhaps a shade skinnier than one or two major players but being right on a par with the likes of William Hill, Ladbrokes and Paddy Power.
No live streaming of races is offered, something which these days while expected from a smaller bookmaker is always disappointing, although a racing commentary feature exists meaning you can at least listen to all races via the ComeOne! website.
For a firm that has started out, as so many do now, as a casino and poker entity this horse racing section is not that bad and we’ve certainly seen worse, but if your sole purpose for joining is to bet on horses then this would not be the place for you.
Better promotions aimed at racing punters (best odds guaranteed, odds boosts, extra places) need to be implemented and a live streaming service would make all the difference as their prices seem to indicate that odds alone will not draw people away from bet365 or SkyBet for example.
Other Betting Markets
Once again, while some of the major players will offer slightly more in their sportsbooks, the ComeOn! sports markets are perfectly satisfactory. Some sports may only have 2 markets available, but others such as tennis (140+) and football (300+) have plenty of scope and so there is something out there for most punters. The full list of sports available to bet on is:
American Football, Athletics, Aussie Rules Football, Badminton, Baseball, Basketball, Beach Soccer, Boxing, Cricket, Cycling, Darts, E-Sports, Football, Futsal, Gaelic Football, Gaelic Hurling, Golf, Handball, Horse Racing, Ice Hockey, MMA, Motor Racing, Netball, Rugby League, Rugby Union, Snooker/Pool, Specials, Speedway, Surfing, Table Tennis, Tennis, Virtual Sports, Volleyball & Water Polo.
Odds seem fair without being extraordinary and if you are betting on the major sports or tournaments, you should find markets plentiful including match bets, spot bets and the like.
Mobile Betting Options & Apps
A recent addition to the ComeOn! stable is their sports betting app, but it has made rather in inauspicious start to life with punters. Those using ApplePay confirm it as being rather sporadic while it has also been known to crash when used by various smartphones.
This is a shame as the app itself looks good; it’s slick and easy to use, mirrors the main site and features good offers.
Of course no live streaming is offered and frankly even if it was it seems that the app in its current format couldn’t cope with it, but if what you’re looking for is a fair price on live betting and in-play bets then this app will cover that for you.
Given that the app is so limited, a safer option is simply to use ComeOn!’s mobile website when you’re on the move. It looks the same as the app but naturally works much better. It is quick, has a good user interface and offers all the same welcome offers and promotions as the main site does.
Much like the live streaming element, producing a high-end app is the thing that will separate out the pretenders from those with genuine ambition in this marketplace and so far ComeOn! hasn’t manged to produce that, though it’s very much hoped they can get there in the near future.
While it was no great surprise to see and we don’t want to be too harsh, the lack of banking options with ComeOn! remains a disappointment as within the UK online betting industry, regular punters are well versed to having many methods to choose from in this are. Here’s a full list of their banking options:
|Method||Deposit Time||Min Deposit||Max Deposit||Withdrawal Time||Min Withdrawal||Max Withdrawal|
|Visa / MasterCard Debit Cards||Instant||£9||£2400||2-7 working days||£18||£4000|
|Visa / MasterCard Credit Cards||Instant||£9||£2400||2-7 working days||£18||£4000|
|Neteller||Instant||£9||£8000||Within 24 hours||£18||£8000|
|Skrill||Instant||£9||£8000||Within 24 hours||£18||£7900|
|Bank Transfer||N/A||N/A||N/A||2-7 working days||£18||£8000|
While all banking options are free, the minimum deposit and withdrawal amounts leave a hell of a lot to be desired and this needs to be rectified quickly. The potential for waiting 7 working days for a withdrawal also leaves a very bitter taste and so while security on the site is good, the banking options need to be looked at as a matter of urgency when it comes to UK players.
Let’s get the negatives out of the way first; ComeOn! do not offer 24/7 support and in this day and age, with
punters betting live on events all around the world that simply won’t do. Agents are instead available 0800 – 2100 which is of no use during tournaments such as the Australian Open tennis, the Breeders’ Cup, the Melbourne Cup and many other things besides.
The good thing is that you can reach ComeOn! via phone lines, email or even a live chat system which we always like as answers come instantly. The restrictive hours are not the fault of the staff either, who appear well-informed and extremely polite meaning speaking to ComeOn! is certainly not a chore.
Comeon! Company Details
As we mentioned right at the top of the review, this firm was established only in 2010 and is now stylised as ComeOn!Having originally held licenses in the common territories of Malta and Curacao, ComeOn! also now holds a full permit from the UK Gambling Commission meaning all minimum expectations for players are taken care of.
While it is still early days in the UK, the firm is already a hit with players in Sweden, Germany and Chile though the sports betting and in particular the horse racing element doesn’t hit as hard there.
Comeon! Bottom Line
There are obviously a number of areas of improvement here; the customer service team really needs to be made available 24/7, the welcome offer could be bigger and for sure there need to be more banking options and better ongoing promotions for horse racing punters.
Purely as a betting firm new to the UK market though they aren’t doing too bad a job with fair prices offered on many sports, the domestic horse racing coverage being OK and the website being very slick and easy to use.