Ladbrokes are known on the British high street as The Magic Sign and are one of the biggest, oldest and best trusted bookmakers anywhere in the world.

They offer a huge array of markets for horse racing punters and, despite being around for decades and with racecourse and office betting being in their DNA, they have made internet betting their own in recent years with a very strong offering both on the web and on mobile.

With acca insurance, a bold new customer offer and plenty of promos for the Cheltenham Festival this firm has a very sound platform on which to bet and our Ladbrokes horse racing review will uncover all the best bits.

Ladbrokes Sign Up Offer

The new customer offer at Ladbrokes is a well established one now, that being the ‘bet £5 and get £20’ offer.

All you have to do to claim the bonus is register your new account with Ladbrokes via the online or mobile sites and type in the current promo code (available on the website, this can change frequently).

From there, place your first qualifying bet of at least £5 (win or each-way) at odds of 1/2 (1.5) or bigger and then you’ll be credited with the bonus.  These standard terms and conditions are pretty much par for the course with welcome bonuses and are nothing to be concerned about.

Your £20 bonus comes in the way of 4 x £5 free bets and you can use them immediately.  Once your free bets are credited to your account, you will have up to seven days to use them.

Although this bonus can be used on all sports, it’s particularly good for Ladbrokes horse betting as it’s rare that we will ever receive 200% of the money we’ve put into a new account free from the firm.  The only down side is that in cash terms, £20 is not a lot and doesn’t really live up to the 100% deposit matches we see elsewhere on the market which can go up to £100.

Ladbrokes Ongoing Promotions

As well as horse racing, Ladbrokes are known for their football offers and sports betting promotions as they look to keep an ever changing army of customers happy.

Current deals include the ‘5 Team Acca Insurance’ promo which allows you to place an acca of five teams or more and if one should let you down, you can have your money back as a free bet.  In the shops these days you can place an 8+ team acca and have the same money back deal if 2 teams let you down which is a great promo.

Cash Out is available on all sports, including Ladbrokes horse racing betting meaning if you think you’d rather take the amount currently on offer as your race or game is going on, you can do so without further risk.

Ladbrokes also run the now familiar ‘Best Odds Guaranteed’ promo meaning that if you take a price on a horse and the SP is bigger, you’ll be paid at the SP.  If the odds drop however, you’ll be paid at the higher odds you took.  The deal is a good one but it’s also now standard across the industry in the UK so is nothing unique to Ladbrokes.

There are typically 10 promotions and offers running at any one time on the Ladbrokes website so be sure to check them out as they can change frequently and can suit different types of players – just go to the main site and click on ‘promotions’ at the top right.

Security

As you would fully expect from one of the world’s biggest betting firms, Ladbrokes holds a valid gambling licence from the UK Gambling Commission which strictly monitors the firm.  They enlist outside independent help to test and analyse payouts on their randomly generated number games too.

All Ladbrokes customers are protected by the encryption of all sensitive and personal data that is transmitted between the players and the firm.

Ladbrokes has also shown their commitment to promoting responsible gambling and have a thorough policy listed on their website.  As part of this policy they promote GamCare, Gamble Aware and Gamblers Anonymous although the firm have a highly trained set of operatives you can speak to direct if you wish.

Ladbrokes Horse Betting Features

When getting yourself a Ladbrokes account you’ll find it’s a totally painless procedure from start to finish.  You can do this via the main website or the Ladbrokes app which is available on all smartphones and tablets, Apple and Android.

As one of Britain’s first established betting office bookmakers it’s fair to say that horse racing is at the forefront of their business model and so you will find no major race where you cannot get on a good bet.  Ladbrokes horse racing odds aren’t quite the highest across the board these days, but are generally considered fair with the firm top price on certain horses.

The ‘horse racing’ button is right in the upper middle of the main website screen and upon clicking through you will find the next live races priced up, no matter where they may be, and below that a full and extensive list of each and every UK, Irish, French, US, Canadian, Australian and South African race.

Upon clicking into a specific race you will see the option to bet on Ladbrokes fixed odds or with the Tote.  Ratings of each horse are also given to help you along and all you have to do to make a bet is click on the horse/price you want to take and it is added to your bet slip automatically.

As is now necessary for all top bookmakers in the UK to keep up with demand, you will qualify once you have placed your bet to watch your race via live streaming.  All UK and Irish races are shown live via the AtTheRaces and Racing UK feeds.

A further list of the tracks at which the current day’s racing is taking place is shown down the left side of the screen and below that are options to bet in the Totepool – Jackpot, Placepot and Quadpot with everything in the Ladbrokes online horse betting section easy to find.

This firm used to have a big reputation for taking a strong view on horse racing and being willing to lay substantial bets at fair prices.  In recent times though they have appeared to body-swerve more competitive prices online given that they have been very focused on their armada of shops.

In the shops the margins are higher due to their cash cow – the FOBT’s.  It’s hoped now that the max stake is to be changed on these terminals that Ladbrokes will go back to being the competitive on-course and online beast they once were within horse racing.

Other Betting Markets

As well as their strong horse racing offering Ladbrokes have thousands of markets on a whole host of other sports, the main draws being football, tennis and daily greyhound racing.

Football markets are big and varied, quite competitive and come always with the option to boost your accumulator or take the 5-team acca insurance meaning if just once lets you down you can at least have your money back as a free bet.

As well as well trodden horse racing, greyhound and football markets you will find a myriad of markets on baseball, basketball, boxing, cricket, darts, formula 1, rugby, snooker and tons more besides so if you are a general sports punter you are not left wanting from this website.

Always watch out for sports offers within the ‘promotions’ section of the website, though these deals are available on the app or the mobile site too.

Mobile Betting Options & Apps

Not only has the betting world moved to online but more and more we are required to bet while on the go and with that in mind, it is always recommended that a good betting firm has a strong mobile and app offering and Ladbrokes are not lagging behind.

The Ladbrokes horse racing app handles not just betting on the sport of kings but on all of its sports offerings via the browser on your smartphone (Apple & Android) or on tablets too.

Having examined the app and the mobile site thoroughly we’ve found that you can bet quickly and easily on Ladbrokes’ thousands of betting markets worldwide wherever you are while the live streaming and virtual sports are also on the mobile versions in just as high a quality as the main site.

On these mobile platforms you can do all the things you would on a laptop including logging into your account and moving money, watch live sport and use both Ladbrokes fixed odds or the Totepool as well as being able to claim bonuses as usual.

The mobile site and apps have a good looking interface featuring Ladbrokes’ signature red colouring, they are easy to get around and perform all the functions you would expect of the main page.

Banking Options

As a major worldwide betting firm it’s to be expected that you would find no shortage of banking options.  Ladbrokes horse racing offers, fixed odds bets and Totepool bets can all be funded by a variety of methods.  Here’s the full list:

Method Deposit Time Min Deposit Max Deposit Withdrawal Time Min Withdrawal Max Withdrawal
Visa/Maestro debit card Instant £5 £99,999 3-5 days £5 £30,000
Visa/MasterCard credit card Instant £5 £99,999 3-5 days £5 £30,000
Neteller Instant £10 £37,500 Up to 2 days £10 Request
Skrill Instant £10 £25,000 Up to 2 days £10 Request
PayPal Instant £10 £5,500 Up to 2 days £10 £10,000
Entropay Instant £10 £20,000 N/A N/A N/A
Click and Buy Instant £10 £5,500 N/A N/A N/A
U Kash Instant £10 £20,000 N/A N/A N/A
Bank Wire 2-5 days £10 £100,000 N/A N/A N/A
Fast Bank Transfer 1-5 days £10 £100,000 1-5 days £10 £100,000
Cheque 5-28 days £100 £50,000 N/A N/A N/A

All options are free of any fees at all which is very much to Ladbrokes credit, as some firms breaking into the UK market will attempt to charge similar fees to those applying abroad.

Customer Support

Ladbrokes customer support is almost unrivalled in the world of online betting and is available in various languages to those asking questions from anywhere.  Customer support is available 24/7 via phone, email and online live chat.

If you head to the ‘Contact Us’ section of the website you will find all options there, live chat always being the method we recommend as this is the quickest and easiest way to get answers.

You can email the team via the website at any time, though answers won’t be the very quickest via this platform, taking up to a couple of days.

UK punters can call 0800 731 6161 free of charge, all calls are typically answered within a few minutes and staff are polite and knowledgeable.  Those outside of the country can find exactly the same service by calling +44 208 866 4488.

Ladbrokes Company Details

The firm was founded way back in 1886 as commission agents for horses trained at Ladbroke Hall in Warwickshire, hence the name which was formally adopted in 1902.

After the firm moved to London it gained all of its early custom from the gentry – those frequenting gentelmen’s clubs in Central London though it later became the darling of the high street and on-course gambler, known to all and sundry as The Magic Sign.

In 2016 Ladbrokes bought out rival Coral, listing the new joint venture on the London Stock Exchange until it was further acquired by GVC Holdings in 2018 with a head office now in South West London.

Ladbrokes Bottom Line

The only real negative with Ladbrokes right now is the aforementioned reliance on their shops which has led to them taking a less brave stance with their horse racing prices on big events online in recent years.

It’s hoped this will change in time now that the maximum stake on FOBT’s on the high street has been drastically cut from £100 to £2 by the chancellor, therefore perhaps forcing the brand to once again attract the big money from horse racing punters.

The web offering, mobile sites/apps, live streaming and bonuses are all strong offerings and overall this is not a brand we could put you off.  If you are going to join, make sure you opt in immediately to their ‘bet £5 get £20’ promo to get you started.