As the very name would suggest, LeoVegas’ true calling is the online casino market and as such they are positive neophytes within the horse racing game especially in Britain.
They started life aiming to make gains specifically within the mobile casino business around Europe and they managed that very efficiently however they really want to get a foothold in the British sports markets.
Their horse racing offering is better than we imagined it would be in all fairness and their opening bonus takes a different slant to most on the market, something else we see as a positive for LeoVegas.
LeoVegas Sign Up Offer
The LeoVegas sports welcome offer covers everything within their sportsbook, including horse racing, and involves Up to £100 Extra Winnings on your First Deposit for in-play betting (min £10 deposit).
Important to note: New customers only. Deposit £10 min and claim in ‘my offers’ 1×100% mobile in-play profit boost. Max stake £10. Max extra winnings £100. Valid for 30 days. Skrill/Neteller deposits do not qualify. 18+ Full T&Cs apply. www.begambleaware.org
LeoVegas Ongoing Promotions
LeoVegas offer the industry standard best odds guaranteed on horse racing, though only on selected races at present which are highlighted with the racing section of their sportsbook.
Best odds guaranteed basically means that, if you take a price on a horse and the SP turns out to be bigger, you get paid out at the bigger price.
The rest of their sports promotions are a little thin; football fans can grab the Boost your Acca promo with a chance to win £1000 each week on 4-folds and above while the Weekly Rewards Club gives punters the chance to grab a £10 free bet after placing five in-play bets of £10 or more during a given week.
We’d like to see more promotions within the sports arena, particularly for horse racing of course, but for now there is enough to entice people in especially after claiming what is a tidy opening bonus offer.
As well as holding a license down in Malta, LeoVegas is fully signed up with the UK Gambling Commission which means they are subject to the same strict rules and regulations as all the big players on the market which is a comfort.
Many security measures are employed to ensure your financial and personal data is kept safe, including a 2048-bit SSL encryption. Their security systems are checked regularly to ensure they are up to date and working and so on this score we found nothing to be overly worried about.
As well as relying on top software to protect themselves and us, LeoVegas to their credit are members of Gamcare, Gamblers Anonymous and Gambleaware with their responsible gaming policy looking detailed enough and right up to date.
LeoVegas Horse Betting Features
The main page of the LeoVegas site is very plain, though at least it means they are not attempting to hide that on the sports side of their business they don’t have a hell of a lot to offer. This plain look is a bonus really as it keeps things simple and easy for the user.
As usual the current live, in-play action (usually football) is on the main screen but there is a ‘browse sports’ menu on the right where you’ll find a link to the latest horse racing action.
The action then is split into ‘next off’, ‘meetings’ and ‘ante post. LeoVegas don’t cover any French or US racing as most do these days so within meetings you’ll find only that day’s UK and Irish races listed in time order.
Within each race you’ll see the runners, their silks, the draw and of course the latest prices but they are also rated out of five stars with a tip given at the top. Some online bookmakers do offer this sort of service now usually pulled automatically from either the Racing Post or Timeform, the latter being used on this occasion which is a tick in the plus column for the brand.
What we do like within each race is the layout on screen. Tips and info begin top left, the runners, silks and prices are below that and to the right of the screen they are listed again with options underneath each runner for ‘first’, ‘second’, ‘third’ or ‘any’ within the forecast and tricast market, meaning LeoVegas have given these markets some prominence on the page which is unusual, but welcome.
Once you add something to your betslip your each-way terms and your current price appear. Add more than one horse and you have options at this stage for combination and system bets. The layout of the betslip is excellent as it is big with clear font and white and pastel colours, making only the information stand out.
In terms of pricing LeoVegas look very fair at this point, coming out as top price on a number well fancied horses during a day’s racing and in getting that fundamental thing right they will attract racing punters no problem in the long term.
Before you make your racing bet, head back into the ‘promotions’ page where you’ll find LeoVegas SPORT Racing. This is an initiative which involves you getting helpful information about horse racing before placing your bets. It is a promo and thus it has an opt-in, so you’ll need to open an account and click ‘yes’ when prompted regarding bonus communications.
As long as your only interest is British and Irish racing then we so no reason at all to put you off LeoVegas and in fact their racing offering has proven to be a pleasant surprise to us.
Other Betting Markets
LeoVegas are not lacking in quantity here and we found pricing to be fair on just about all of their sports markets. Currently you can bet on:
American football, athletics, Aussie rules, badminton, bandy, baseball, basketball, boxing, chess, cricket, cycling, cyclo-cross, darts, eSports, floorball, football (from 42 countries), futsal, Gaelic sports, golf, greyhounds, handball, horse racing, ice hockey, motorsports, netball, rugby, snooker, squash, surfing, tennis, trotting,UFC/MMA, volleyball, water polo, winter sports, WWE and novelties.
That’s quite a list and within this their in-play markets are pretty solid. Given that this is where they aim their promotions and even the welcome offer, in-play is becoming one of their strengths but in all fairness to start competing with the big boys in the UK market they need to be offering live streams of, as a minimum, football, tennis and horse racing.
Mobile Betting Options & Apps
To be a major market player you have to offer a solid mobile internet option and an app and LeoVegas have managed to do this from the off.
Those operating any smartphones or tablets on iOS or Android systems can use the app to good effect. On one download you’ll get the welcome bonus, the ongoing promotions, access to the casino with mobile slot games as well as being able to play the sportsbook in quick speed.
Naturally the colour scheme is the same with this pale, peachy orange not being too much in your face and maintaining a professional look. Everything is easy to find and the in-play options remain, though once again without the benefit of live streaming.
The mobile website is the same; a truncated version of the main desktop site which is easy to design given that they only need to fit in ‘casino’ ‘live casino’ and ‘sports’ options at the top of the page.
Once again the welcome offer and promotions are all there, full banking facilities are available when betting on the go and response times are pretty good regardless of what technology is used.
LeoVegas’ banking options aren’t as long as we’d like to see, but there’s enough variation there for most players with the major methods covered. LeoVegas horse racing offers, fixed odds bets and Totepool bets can all be funded by these means:
|Method||Deposit Time||Min Deposit||Max Deposit||Withdrawal Time||Min Withdrawal||Max Withdrawal|
|Visa/Maestro debit cards||Instant||£10||£3,000||1-5 days||£10||£3,000|
|Visa/MasterCard credit cards||Instant||£10||£3,000||1-5 days||£10||£3,000|
|Neteller||Instant||£10||£1000||Within 24 hours||£10||£1000|
|Trustly||Instant||£10||£1000||Within 24 hours||£10||£1000|
|PaySafe Card||Instant||£10||£1000||Within 24 hours||£10||£1000|
The support page at LeoVegas starts off, rather typically unfortunately, as a seemingly never-ending list of FAQ’s by subject matter. There is a ‘help’ pop-up at the bottom which we rather hoped was a live chat system but again this just gives you the chance to type in a question with the system taking you to the appropriate part of the support page.
You can reach the customer service team at 0808 189 0184 24 hours a day, 7 days a week and if needing to speak this way you’ll find very professional, willing and friendly staff waiting to help. Calls are answered swiftly so there is not the dreaded half-hour wait while listening to hold music!
If you’d rather not hang about at all however you can email the team at email@example.com where once again your query will be answered quickly and by someone very knowledgeable, usually within a few hours.
However you have your query answered you’ll find it done by very friendly staff members and at times, this is all we ask. There is enough information out there on the support pages to answer whatever questions you have so long as you are willing to spend the time looking yourself, though in terms of bonus conditions and banking we’d recommend you speak to someone before signing up.
LeoVegas Company Details
LeoVegas was founded as recently as 2011 by messrs Gustaf Hagmab and Robin Ramm-Ericson in Sweden, primarily as a mobile casino entity.
Because of their initial success the brand saw very quick growth given that they concentrated on the mobile angle with better and better smartphones hitting the market all the time. By 2016 the company went public and revenue had grown to some €83million a year from €37million just two years previously.
The sportsbook was launched in May of 2016 and to help this along, acquisitions took place including the purchase of Italian site Winga and recently Royal Panda for around £50million.
The brand, especially in Great Britain, is still very new and it is expected that their product will grow and become better in time. They have certainly made a good start though within the UK market, sponsoring Norwich City football club and seeming to understand right off the bat what horse racing punters want at least in terms of the basics.
LeoVegas Bottom Line
Given the lack of live streaming and a slightly bare promotions cupboard we can’t claim this is the all singing, all dancing sportsbook or horse racing book.
That said, they offer all the basics we look for with fair pricing and genuinely it would be hard to put you off using them.
One thing they may want to address is the area of banking. With no high limits they aren’t going for the big faces and so with that in mind, a minimum deposit and withdrawal of £5 rather than £10 would seem appropriate.
We look forward to seeing how this brand grows over the next couple of years.