New Customers; Min. deposit £15 (no Skrill/Neteller); Bonus amount is 50% of deposit up to £100; 6x deposit and bonus turnover (min. odds 3/5 on singles and 2/5 per selection on acca bets), in 30 days, for bonus release; Some bet types don’t contribute to turnover; Withdrawal before turnover results in bonus cancellation; Terms apply; 18+

Ongoing Offers iOS & Android Apps
In-Play Betting Full & Partial Cash Out
Live Streaming Free Bet Club

William Hill is a betting shop giant in the UK and has been around for well over 80 years.  That experience really counts for something in this game and their offering, even in the online era remains one of the strongest around to this day.

Having started out as a proper turf accountant, an on-course bookmaker taking bets at local tracks, William Hill’s modern day platform is certainly keeping up with its rivals and truly gives punters what they want.

In our William Hill horse racing review we cover their promotions, horse racing features, mobile betting and plenty more to help you decide whether or not one of the traditional kings of the high street still has what it takes online to compete with the new kids on the block.

William Hill Sign Up Offer

The current carrot being dangled for new punters at William Hill is the now very familiar ‘Bet £10, Get £30 in Free Bets’.  Deals like this have become commonplace, the negative side being that it looks as though they are offered simply because they have to be rather than because Hill’s really do want to tempt you in as a newbie.

Go to the site’s promo’s page and make a note of the current code as this can change quite often and we don’t want to give you an out of date one.  Simply sign-up to William Hill, enter your code and then place a bet of £10 or more then the firm will reward you with 3 x £10 free bets direct into your account.

The deal requires your qualifying bet to be at odds of 1/2 (1.5) or bigger.  All free bets must be used within 30 days of being credited so don’t hang about and it is important to note that deposits made using PayPal will not count for this bonus, so maybe stick with the debit card.

To be brutally honest this deal is painfully basic.  The same qualifying bet amount, the same minimum odds and the same £30 free bets deal can be had in so many places and it’s disappointing given how big this firm is.  To ensure they capture not just those coming over from betting shops to online but the new generation of punters, it would be nice to see Hill’s produce something bigger and a little more original as an opening offer.

William Hill Ongoing Promotions

Take a look at Hill’s promotions page and you will see what we mean when we say, frankly, there are too many to list for you on here!

One area this firm has got very right is offering a huge variety of offers for different punters.  That said, the crux of their promotions plan is to garner more business from the horse racing sector and that is frankly great news for us.

Those choosing William Hill horse betting can get a ‘Bet Boost’ once a day.  The odds of your chosen horse are boosted, just for you, up to a maximum stake of £40.  What we also like is the ‘High 5’ promo.  You can back your horse as normal, but if it wins by 5 lengths or more William Hill will boost your winnings by another 15%.

The firm also continuously run the familiar ‘Best Odds Guaranteed’ promo which is always a good thing while offering extra each-way places on certain horse racing events.  Best Odds Guaranteed means if you take 4/1 (for example) and your horse goes off at 5/1, you will be paid at the bigger price.

So, while other promotions are available from time to time it’s clear to see that William Hill have very much stuck to their roots with horse racing punters placed at number one on the priority list which is just fine with us!


The big question is always in this situation: is William Hill a safe place to bet?  Unsurprisingly the answer is yes as their years of experience have taught them much and they’ve used it well.

Hill’s are one of the most trusted bookmaking brands on the planet and that comes not only with their experience but also the technology they have amassed over time.  They have a variety of SSL encryption services at their disposal while security protocols mean your data, both personal and banking, is guaranteed as safe.

William Hill also operates a responsible gambling policy, available on their website, meaning customers are kept safe not only in terms of their data but also in terms of policing of their gambling behaviours and habits.

William Hill Horse Betting Features

This is the firm’s bread and butter so you’d expect it to be good – and it is.  Although the main page of the website is a little busy, it’s easy to find the horse racing link and behind this is a plethora of betting options.

The day’s meetings from the UK, Ireland, France, South Africa, North America and more are listed in full with options to live stream the domestic action (if you’ve had a bet) via the AtTheRaces or Racing UK coverage while there are also important options to bet with the Tote available.

The Totepool brings in the Jackpot, Placepot and Quadpot which are all very popular bets with betting shop customers so it stands to reason they should be made available online too and Hill’s don’t let us down.

Odds listed are generally fair and once more you can get your best odds guaranteed, though things perhaps aren’t quite what they used to be in the old days in terms of pricing.

However, now that the UK is all but taking away the cash cows that are the Fixed Odds Betting Terminals in shops, it’s hoped firms like William Hill will concentrate a little more on giving good old fashioned value to horse racing punters.

There is a lot of information to take in on the William Hill online horse betting page but most of it is easy to understand even for beginners, while the site works quickly and without problems.

Upon clicking through into an individual UK race you’ll find the verdict of the Racing Post given, meaning the bookie is offering you a genuine tip on the race should you choose to use it.

Once your bets are placed you can watch live, bet again in-play and even cash-out your bet if you feel the need.  The horse racing service here is a fully comprehensive one and if anything is being added to all the time so purely from a horse racing standpoint, you will struggle to get a better service than this one.

One of the most unique things we love about this brand though is William Hill Racing Radio.  This service is available regardless of whether you’ve had a bet or not, via their website or via the Racing Post app.

William Hill radio has an all-day cast of presenters and former jockeys knowledgeably talking about every UK and Irish horse race with live commentary given too.  This service is free, informative and terrific for those betting on the move without the chance to see races on TV or via live streaming.

Other Betting Markets

Thousands of betting markets are offered every day on a whole range of sports, almost all of them with very fair odds and live betting included.  The main sports Hill’s concentrate on are: Baseball, Basketball, Boxing, Football, Golf , Greyhounds, Ice Hockey, Motor Racing, Tennis, UFC / MMA and more besides.

Win, each-way, ante-post, multiples, live betting, streaming, cashing out and plenty more besides can be combines with those sports and, just to show how modern the firm is; if you can’t find the bet you really want simply tweet William Hill and they will put it together for you with unique odds.

Mobile Betting Options & Apps

The William Hill horse racing app is one of the most popular on the market and it’s not surprising given that it contains all the information you find on the main site – which is saying a lot.  The mobile sites and apps are available on all smartphone and tablet devices, Android or Apple.

Under the menu button at the top of the screen with the app you will find links to Betting, Vegas, Live Casino, Casino, Games, Scratchcards, Bingo and Promos.  All the info you need, including the same odds and promotions, the same live streaming service, cash-outs and more can be found on the mobile sites.

The apps are quick, efficient, well put together and fully befitting of a firm with this sort of reputation.  All markets and made available on the main site are also on the app so you will not miss out, while being able to bet on the go these days is a major plus.

Banking Options

There are no shortage of banking options here which is exactly what we’d expect of a firm this size.  Willam Hill horse racing offers, Totepool bets and promos can all be funded by a variety of methods.  Here’s the full list for you:

Method Deposit Time Min Deposit Max Deposit Withdrawal Time Min Withdrawal Max Withdrawal
Visa/Maestro debit cards Instant £10 £99,000 per day 1-3 days £5 £20,000
Visa/MasterCard credit cards Instant £10 £99,000 per day 1-3 days £5 £20,000
Neteller Instant £10 £30,000 1-4 hours £10 £37,500
Skrill Instant £10 £80,000 24 hours £5 £25,000
PayPal Instant £10 £35,500 24 hours £10 £5,500
ClickPay Instant £10 £10,000 N/A N/A N/A
U-Kash Instant £10 £200 N/A N/A N/A
Paysafe Card Instant £10 £750 24 hours £10 £2,000
BankWire 2-5 days £10 £100,000 2-10 days £25 £100,000
Cheque 7-10 days £10 £50,000 5-28 days £100 £50,000

All of William Hill’s banking options are free of any fees which is a big tick in the plus column, as some firms breaking into the UK market will attempt to charge similar fees to those applying abroad.

Customer Support

It goes without saying that William Hill’s FAQ section is pretty comprehensive, though if you want to chat then the ‘contact us’ section of the website is the place to go.

Via email, is the main place for players to get in touch but bear in mind that responses aren’t always that fast.  Phone numbers are listed for various territories, 0800 085 6296 being the main freephone number for British punters.  Queries on this number are answered quickly and knowledgeably by a well trained team of staff.

Crucially for us, a live chat option does exist with this firm and this is always seen as the best and easiest way to get in touch and have your query answered.  This, along with Tiwtter, is the best way to get a fast answer from Hill’s on any issues you may have.

William Hill Company Details

The company was founded by Mr William Hill himself way back in 1934 at a time when gambling in Britain was not even legal.  After various buyouts over the years, things reached new heights when in 1997 a Japanese investment bank bought out Hill’s for over £700 million though it has changed hands again since.

William Hill is synonymous with UK racecourses but now operates worldwide, employing more than 16,000 people and despite the internet betting age having taken full hold, they hold their betting shops dear having a huge 25% market share across the UK and Ireland.

William Hill Bottom Line

The only bugbear really with William Hill is their lack of originality when it comes to offering a good opening bonus for new customers.  That said, the game should really be about the existing customers who put plenty into the industry and as such William Hill rewards them a lot more.

Live streaming, Racing Radio, Cash-Outs, Bet Boosts, Acca Boosts and a whole lot more are available and, going against the rather annoying current trend, they are not made available mostly to football fans but to horse racing punters.

Overall, it’s hard to say anything too negative about William Hill as we think the brand is terrific and one of the best places to get your bet on.

New Customers; Min. deposit £15 (no Skrill/Neteller); Bonus amount is 50% of deposit up to £100; 6x deposit and bonus turnover (min. odds 3/5 on singles and 2/5 per selection on acca bets), in 30 days, for bonus release; Some bet types don’t contribute to turnover; Withdrawal before turnover results in bonus cancellation; Terms apply; 18+