Many online brands issue terrific bonuses, particularly for new customers but increasingly now for existing players too.  We are here to review all of these offers on your behalf so that you don’t have to!

Offers can include 100% matched bonuses for new players, sometimes up to £100, also money back offers, free bets and price boosts.

Naturally, online bookmakers are tasked with keeping their offers fresh in order to keep everyone interested so this part of the industry is fluid.  We will update this page with new offers as and when we get them including for every major horse racing event.

New customers only, place a £10 bet on any Sportsbook market - min stake £10 at odds of at least 1.5 (1/2) — and we’ll give you £30 in free bets. Only deposits made using Cards or Paypal will qualify for this promotion. Free bets are valid for 30 days and must be used on a Sportsbook market. Free bets will be awarded after the qualifying bet has been settled. T&Cs apply. Paddy's Rewards Club: Get a free £10 bet when you place 5x bets of £10+. T&Cs apply.

18+. UK&IRE only. Online & Phone. Paypal & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets, valid for 7 days, stake not returned. No cashout, restrictions apply. Double Winnings applies to the first real money single bet of £1+ win or each-way from 8am 27/02 on the 1.30 Cheltenham each day. Max £25. Stake restrictions may apply. T&Cs Apply.

New online customers only, min £10/€10 stake, win only, min odds 1/2, free bets paid as 3 X £10/€10, 30 day expiry, free bet/payment method/player/country restrictions apply.

18+. Returns exclude Bet Credits stake.  T&Cs, time limits and exclusions apply.

18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply. 

18+. UK+IRE only. T&Cs apply.

New UK & Ireland Customers Only. Min Deposit: £/€10. 1 x wagering at odds of 1.75+ to unlock Free Bet. Credit Card, Debit Card & PayPal deposits only. Additional Terms Apply


New customer offer. Place 5 x €10 or more bets to receive €20 in free bets. Repeat up to 5 times to receive maximum €100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply.

New customers only. Deposit £10 min and claim in ‘my offers' 1x100% mobile in-play profit boost. Max stake £10. Max extra winnings £100. Valid for 30 days. Skrill/Neteller deposits do not qualify. 18+ Full T&Cs apply.

Guaranteed £5 Free Sportsbook Bet if your first bet loses. New customers only. Qualifying bet must a single of £10 or more at odds of evens (2.0) or greater. Full T&C's apply.


18+ T&Cs apply. Cash stakes only. Min £10 stake required for initial £5 free bet. Min odds ½. Max £25 in free bets. Subsequent free bets equal 50% average of each 3 qualifying bets. 13 bets required to receive full £25 free bet. Qualifying bet must be placed within 30 days of opening account. Free bet expires after 7 days. Payment method restrictions apply.

New customers only. Min Deposit £10. Deposit & bonus amount must be wagered 6 times (min odds 4/5) prior to withdrawing bonus funds and any winnings. Wins from real money bets withdrawable at any time. Bonus on sports betting only.T&Cs apply.

New customers only. Valid once per customer. Bonus expires after 30 days. Expires 31.05.19. 7x turnover at 1.6 minimum odds. Skrill and Neteller deposits excluded. 18+ only. BeGambleAware.

New customer offer. Max £10. Paid in Cash. 18+. UK+IRE only. T&Cs apply.

£10 or more at odds of 1.50 or higher in one bet. Free bets will expire 7 days from issue. can be used as 2 x £15 bets only. 18+. UK+IRE only. T&Cs apply.

New customer only, max one £10 free bet, qualifying bets must be placed at odds of 2.0(1/1) or greater, paid as bonus token with min odds reg, T&C Apply.


New Customers; Min. deposit £15 (no Skrill/Neteller) with code WB10BET; Bonus amount is 50% of deposit up to £100; 6x deposit and bonus turnover (min. odds 4/5 on singles and 2/5 per selection on acca bets), in 30 days, for bonus release. Terms apply; 18+.


Horse Betting Offers for New Customers

Horse racing offers are plentiful with online bookmakers these days, especially by way of attracting new customers to sites with sign-up bonuses and risk free bets.

The most common sign-up bonus is a 100% matched offer, i.e. deposit £50 and receive another £50 to play with or the now familiar bet £10 and get £30 however horse racing sign up offers have moved on a lot in recent years and are used to reward regular players as well as new ones.

One of the better offers for newbies these days is the commonly used horse racing no deposit bonus or ‘free bet no deposit required’, something used by online bookmakers to simply allow new sign-ups the chance to bet for nothing at first to allow them to use the system and see how it feels before loading their own money into an account.

Risk free bets however are not simply the domain of new customers any more, bookmakers regularly now offer existing customers sweeteners to keep playing and if your betting is kept sensible then these rewards can be used wisely to enhance your pot without risking too much of your own cash.

Enhanced odds are often delved out to regular and new players on certain races as a promo, though most UK based bookies also employ ‘best odds guaranteed’ meaning you can take the morning price and regardless of whether that or the SP is bigger, you will always be paid out at the highest odds.

The best horse racing offers are still given to new players and so it is wise to keep abreast of the best new deals out there as there is nothing stopping us from switching accounts to a new service any time we feel like it, though always check on what research we’ve done before signing up!

Sign Up Offer Terms and Conditions

While horse racing betting offers are plentiful for new and existing punters, it is genuinely important for you to become familiar with their attached terms and conditions before ploughing into them.  Yes, it’s boring, but you don’t want to be stung by a bookmaker or realise that even if you win some make it nigh impossible for you to cash out quickly!

Some online betting promotions can look great on paper but a closer look at the small print can reveal them to be much less attractive than first thought; case in point the common ‘rollover requirement’.

Rollover means that, having accepted an offer, you must place bets to a certain level thereafter before you are entitled to receive any winnings as cash.  This is fair in the main, done so that unscrupulous punters cannot simply take free bets or cash boosts and then withdraw them without offering any further custom.

Generally what will happen is that a bookie will advertise an offer, say a 100% matched deposit bonus of up to £100, but then attach a 6x rollover to it meaning that you will have to place bets of six times the amount you deposited AND claimed as a bonus before making a withdrawal.

In this case, if you’d taken the full £100 and were betting with £200 in total, you would need to wager at least £1,200 with that bookmaker in a given period of time before being able to withdraw any money.

This is one of the most common terms attached to bonuses along with minimum odds and maximum stakes, i.e you may only place bets at odds of 2/5 (1.40) or bigger and sometimes to a maximum stake of, say £20.  This means you cannot claim your £100 for free then lump it all on a 1/10 shot in order to receive what looks like free money.

Often your bonus will need to be used within a certain time frame, often within 7 days of joining, and all of this gives you plenty to think about.  If you are in any doubt, get in touch with your bookie in writing before making a deposit to clarify things.  The quickest and easiest way to do this is via ‘live chat’.

Bonuses for Existing Customers

The best online horse racing offers are not exclusively for new customers these days and that’s definitely a good thing.  Promos such as accumulator bonuses and acca insurance are regularly offered providing potential rewards for those who take more risks with their bets.

Race rebates are the domain of American sportsbooks but are creeping in elsewhere, meaning if you are winning you get no ‘rewards’ as such but if you lose money over the course of a week, the firm may offer you perhaps 7% of your losses back as a rebate.

Best Odds Guaranteed, as mentioned above, are commonplace now meaning if you place a bet in the morning at 4/1 and your horse goes off at 3/1, you claim the bigger price.  If however it drifted to 5/1 at the off, you will be paid out at those odds.

Some horse racing promotions include a price promise meaning the bookmaker has vowed to be top price on a specific race, meaning even if another bookie increases their price on a horse they will always beat it and often goes hand in hand with competitions promotions which are tied to specific events such as Royal Ascot or Cheltenham.

Reload bonuses are something creeping in more and more these days too and are definitely something to opt into if you are given the choice.  Much like a new customer sign-up reward, a reload bonus for existing customers is simply an extra given to you when you’ve run out of cash but decide to ‘reload’ your account, i.e. make a new deposit into it.

Those engaging in loyalty schemes with horse racing website offers can expect product incentives too, Bet365 for example often emailing customers offering the chance to purchase tickets for major horse racing meetings at a much reduced price.

The horse racing offers don’t stop there either!  ‘Non-runner no bet’ is another well established offer used in this sport and gives punters the chance to bet ante-post on a certain race but being safe in the knowledge that should their horse end up not taking part, they will get their stake back.  Naturally this means a lower price than when betting ante-post normally.

Money back offers are plentiful in horse racing and are usually offered up when bookmakers feel a well-touted horse is not all it’s cracked up to be.  You may see ads such as “money back if your horse is second to Cracksman” and much like a free bet, this one is a no-brainer as your bet is otherwise unaffected and if you win, nothing is taken from the payout.

Loyalty rewards and VIP schemes are in operation with most online bookmakers, are free to join and usually reward those who bet on a regular basis regardless of whether they are winning or losing.  Often the bookmaker themselves will run a points scheme meaning you can climb their ladder, or you can attach your betting account to ‘Rewards for Racing’ who give you points after every pound you’ve bet which add up to cash you can spend on race day tickets.

How To Claim A Bonus

First things first, you will to sign up to a reputable online bookmaker to receive any form of horse racing sign up bonus and here at we can help you find the best one for you.

Most bonuses, though not all, will require you to go ahead and make a real deposit but before you do just make sure the bonus you are claiming is worth it having read the T&C’s and perhaps even made contact with the bookmaker via email or live chat to iron out any queries you may have.

Upon signing up most bookies will offer you the bonus automatically, though beware that some require you to opt-in manually in order to claim your reward so make sure to do this as the bonus may only be attached to your first ever deposit, trying to claim this afterwards may fail.

Whatever happens do make sure you claim any and all horse racing special offers available to you as they are there for your benefit and not just to earn the bookie another new customer.  You want to build up your betting bank by any means and while the best way to do this is by winning, taking a freebie from your chosen firm is the quickest way to boost it!

Just remember that whatever means you use to deposit; credit card, debit card, eWallet etc, will be the format used to pay you out as well so be sure to claim your bonus using a method that will not charge you a fee, something which negates the ethos of claiming a bonus.

Horse Racing Websites Offers Summed Up

In summary then; make sure you take advantage of your signup bonus when joining a new site as once you are classed as an established customer those giveaways can dry up pretty quickly.

Ensure that you read the terms and conditions carefully and/or contact the bookmaker to get an immediate answer to any lingering questions you have before making your first deposit.

Weigh up what is right for you not just in terms of an initial sign-up bonus but also what your chosen bookmaker offers its players after they are established – do they hand out money-back offers, enhanced bets, free bets and loyalty points?

Lastly make sure you are fully aware of the attached rollover requirements as this is something many new customer neglect to keep in mind.  You can start off your betting experience with £200 but may have to wager £600, £1,200 or even £2,400 in total within a given time frame before you are eligible for a withdrawal.  Enjoy!